Okhai x Prêtcurry 2


ETHICAL | SUSTAINABLE | WOMEN EMPOWERED

I came across Okhai two years back while working at Kulture Shop. Over there I met Kirti Poonia – head of Okhai, and she briefly explained to me how Okhai functions.

Okhai Artisans

Photo courtesy: Okhai

Okhai offers handcrafted apparel and lifestyle products created by rural artisans from across India. These artisans are gifted with the talent and traditional skills to craft exquisite designs in styles that are unique to their culture and heritage. Okhai’s mission is to encourage women from less privileged backgrounds to acquire new skills; to give them the self-confidence and self-esteem required to earn by their own industry and initiative; to enable them to carry this newly discovered skill and confidence into the wider world.

Ever since my discovery about Okhai, I had been following their work and love how ethically they lead their production.

Okhai | Chitrangada

Chitrangada Chakraborty is my first model with whom I did not meet personally before the shoot. Yet, we had a smooth sailing, she is superbly talented and has an eye towards unique and creative things in life.

Okhai | Chitrangada

For her first look, she is wearing this elegant cream kurta with lovely zardozi work. The ideal part of the Kurta- Pockets! Love how Okhai understands our (women’s) basic necessities.

Okhai | Chitrangada

Teamed it up with a white Patiala and minimal accessories. Wear this Kurta to work and take it straight into your evening cocktail party just by adding a bit of drama with that head gear! Manipulate the look and personalise according to your lifestyle 😉

Okhai | Chitrangada

Okhai products use mirror work, patchwork and embroidery created as a vibrant expression of the rural way of life, their rituals and their legends.

Okhai | Chitrangada

For the second look, Chitrangada is wearing this beautiful hand block printed indigo dress enhanced with mirror work detail. Wear it as a dress or wear it like a Kurta, it will look graceful in both styles.

Okhai | Chitrangada

The fabric is incredibly soft and the cut & volume of the dress gives that extra bit of comfort.

Okhai | Chitrangada

Okhai has been identified as a promising means of generating livelihood for hundreds of rural artisans. It has made a significant contribution to the lives of the women artisans working with it, which has helped improve their economic as well as social status.

Okhai understands the rich culture and traditions that the rural communities of the Artisans are steeped in and translates this heritage into products by pairing traditional art with contemporary designs and modern processes. Their designs best suits the urban working women because of the versatility, comfort and functionality quotient in every garment.

Okhai | Chitrangada

The pattern of this white dress is so beautifully done that the mulmul fabric will keep you cool in the heat yet snuggle you for that comfortable feel.

 

Okhai | Chitrangada

The volume of the dress along with the layers & the panels makes you feel like swirl all day long!

Okhai | Chitrangada

Minimal work on the front of the kurta adds an extra charm and makes it versatile to be worn from a Sunday brunch to a dinner date or simply visiting an old friend.

Okhai | Chitrangada

Moreover, their transparency of the whole process of who makes your clothes gives you that confidence and works towards building a genuine trust.

Okhai | Chitrangada

Visit Okhai here, if you haven’t already, they recently launched their brand new collection!

Model: Chitrangada Chakraborty

Photographer: Kasturi Mukherjee

Stylist & Blogger: Ingela Biswas

Wardrobe: OkhaiOrg

 


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2 thoughts on “Okhai x Prêtcurry

  • Jas Charanjiva

    She’s so pretty. She’s got a 1920’s glam look to her. Someone should photograph her in black and white and pin her hair up like a flapper’s bob. Also the head wrap scarf look would work nicely for the era shoot too.

    • Ingela Biswas Post author

      Ya she’s very sweet too. In fact photographer, Kasturi has done a lot of black and whites of her. You can check Kasturi’s insta page (linked here)